Home Delivery with Google
According to reports, theMountain Viewgiant aims to launch its own home delivery service that would come along on top of the already existing price comparison engine. With the introduction of Panda, Google is already the top price comparator on the European market and this new addition would do nothing but reinforce its dominant position.
Although it did not interfere in the online shopping business for a long time, Google has always shown some initiative within this field and made some attempts by introducing Google Product Search, Froogle and Google Checkout. However its interest in the e-commerce business segment has increased since 2011 when Stephanie Tilinius was hired. A former eBay employee, Tilinus was a valuable addition that seems to help Google concentrate efforts and conquer this Internet business area as well.
According to business analysts, Google is currently trying to hit Amazon and their fast delivery service Amazon Prime which allows a fast reception of online purchases for a fee of 79 dollars a year. The reason lies in the high percentage (40%) of internet retail business share detained by Amazon at the moment which the web-search giant cannot stand losing. According to Wall Street Journal, Google is already negotiating with the American major distribution players such as Gap and Macy’s in order to establish this innovative delivery system that would cost a lot less then Amazon and would take between 24 and 48 hours to reach destination.
Therefore, no matter what legal actions the internet giant might face, online shoppers should be reassured as such competitiveness brings more options and better services at lower prices for the general public. However, if Google succeeds in this new venture, it will be difficult for any online customers to avoid it and its supremacy will gain another confirmation.


